Terms and Conditions

Welcome to AdvantageFlow. These Terms and Conditions (the “Terms”) govern your access to and use of the website located at https://advantageflow.io (the “Website”), operated by [LEGAL ENTITY NAME] doing business as AdvantageFlow (“AdvantageFlow,” “we,” “us,” or “our”). Please read these Terms carefully before using the Website.

1. Acceptance of These Terms

By accessing or using the Website, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use the Website. If you use the Website on behalf of a business or other organization, you represent that you are authorized to accept these Terms for that organization, and “you” includes that organization.

2. Business Users

The Website and AdvantageFlow’s services are primarily intended for businesses and for individuals authorized to act on behalf of businesses. The Website is not intended to offer consumer goods or services for personal, family, or household purposes.

3. Changes to These Terms

We may update these Terms from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Your continued use of the Website after updated Terms are posted means you accept the updated Terms. We encourage you to review this page periodically.

4. Purpose of the Website

The Website provides information about AdvantageFlow’s marketing, advertising, lead-generation, content-production, automation, and related services, and allows visitors to contact us or request a consultation. Content on the Website is provided for general informational purposes and is not a binding offer.

5. Website Terms vs. Client Agreements

These Terms govern your use of the Website. If you become an AdvantageFlow client, the services we perform for you may also be governed by one or more separately signed documents, such as a Client Services Agreement, Master Services Agreement, proposal, order form, statement of work, addendum, or other written agreement (each, a “Client Agreement”). If a signed Client Agreement directly conflicts with these Terms with respect to paid services, the Client Agreement controls as to those services.

6. Our Services

AdvantageFlow is a business-to-business digital marketing, advertising, lead-generation, content-production, and marketing-automation agency. We primarily serve outdoor-living and home-service businesses, such as pool builders, pool-remodeling companies, pool-service businesses, patio and outdoor-living contractors, landscaping companies, and other home-service businesses, and we may serve additional industries. Depending on the engagement, our services may include:

• Meta, Facebook, Instagram, and Google advertising
• Advertising strategy, campaign creation, and campaign management
• Lead-generation campaigns, landing pages, website forms, and sales funnels
• Customer relationship management (CRM) systems, lead tracking, and pipeline management
• Automated email, SMS, and telephone follow-up
• AI-assisted lead qualification and appointment-setting workflows
• Appointment reminders and marketing automation
• Campaign reporting and analytics
• Social-media content and AI-generated or AI-assisted advertising content
• AI-generated images, videos, voiceovers, copy, and creative assets
• Professional photography, video production, editing, and post-production
• Third-party software integrations and marketing consulting

Not every listed service is offered in every engagement or available at all times. We may use employees, independent contractors, production partners, photographers, videographers, editors, advertising specialists, software providers, artificial-intelligence providers, and other third parties to perform portions of the services.

7. Proposals and Statements of Work

Project-specific details — including the services to be performed, deliverables, timelines, fees, advertising budgets, and other commitments — are established in the applicable Client Agreement, not on this Website.

8. Client Responsibilities

If you engage AdvantageFlow, you are responsible for:

• Providing accurate and complete information
• Responding promptly to requests, questions, and approvals
• Providing necessary access to accounts and systems
• Reviewing and approving materials when requested
• Supplying advertising claims that are truthful and lawful
• Following up with leads in a timely manner
• Maintaining any licenses required for your business
• Complying with regulations that apply to your industry
• Honoring the offers and promotions you advertise
• Providing appropriate customer service to your customers
• Accurately reporting appointments, sales, and closed business when reporting is required under your Client Agreement

9. Advertising Accounts and Third-Party Access

To perform services, we may need client-authorized access to client-controlled platforms and accounts, such as Meta advertising accounts, Google advertising accounts, social-media profiles, websites, domains, analytics accounts, CRM systems, calendars, telephone systems, and email systems. You are responsible for authorizing that access and for maintaining ownership and control of your own accounts. We will use authorized access only to perform the services.

10. Advertising Spend

Unless a Client Agreement expressly states otherwise, advertising spend (the money paid to advertising platforms to run your ads) is separate from AdvantageFlow’s service fees. Advertising charges may be billed by and paid directly to the advertising platform, such as Meta or Google, using your payment method on file with that platform.

11. Fees and Recurring Payments

Clients generally pay a recurring monthly service fee. The specific fees, billing schedule, payment methods, renewal terms, and any minimum commitments for your engagement are set out in your Client Agreement. By providing a payment method for recurring fees, you authorize the charges described in your Client Agreement until the engagement is cancelled or ends in accordance with that agreement.

Invoices are payable as stated in the applicable Client Agreement or invoice. You are responsible for applicable taxes other than taxes on our income. If a payment fails or becomes past due, we may attempt to process it again, and we may suspend services for nonpayment as permitted by the applicable Client Agreement and law. [ATTORNEY REVIEW: any late fees, grace periods, and interest terms must be specified and reviewed before use.]

12. Cancellation and Termination

Cancellation and termination requirements for paid services — including any required notice — are controlled by the applicable signed Client Agreement. This Website does not establish a cancellation policy.

13. Refunds

Whether any payment is refundable, and under what circumstances, is established by the applicable signed Client Agreement. [ATTORNEY REVIEW: refund terms, including whether any fees are nonrefundable, must be finalized in the Client Agreement and reviewed before use.]

14. No Guarantee of Marketing Results

Marketing and advertising outcomes vary. AdvantageFlow does not guarantee a specific number of leads or appointments, a particular cost per lead or cost per appointment, a particular return on advertising spend, a specific number of sales, a specific amount of revenue or profit, a particular search ranking or level of website traffic, or any other particular business result. Only a separately signed written agreement may create a specific, limited performance guarantee, and nothing on this Website creates one.

Results depend on many factors outside our control, including your industry, geographic market, advertising budget, competition, pricing, offers, reputation, responsiveness, sales ability, lead follow-up, seasonality, advertising-platform policies, and economic conditions.

15. Lead Quality

Lead-generation campaigns produce inquiries from real people whose circumstances vary. Not every lead will be qualified, responsive, reachable, or ready to purchase. Lead volume and lead quality can fluctuate over time.

16. Client Lead Follow-Up

Unless a Client Agreement specifically assigns those tasks to AdvantageFlow, you remain responsible for timely lead follow-up, sales conversations, estimates, customer service, and closing sales with your prospects and customers.

17. Advertising Claims and Client Approval

You are responsible for reviewing and approving advertisements and related materials before they run, including offers, pricing, promotions, guarantees, testimonials, before-and-after claims, images, videos, music, trademarks, business claims, and industry-specific claims. Approval confirms that the materials are accurate and appropriate for your business.

18. Advertising-Law Compliance

You must provide claims about your business, products, and services that are truthful, not misleading, and adequately supported. You are responsible for compliance with advertising laws and industry rules that apply to your business and your claims.

19. Testimonials, Reviews, and Endorsements

Testimonials, reviews, and endorsements used in your marketing must be genuine, must reflect the honest opinions and experiences of real customers, and must be used with proper authorization and any disclosures required by law.

20. AI-Generated and AI-Assisted Content

Some services use artificial-intelligence tools to help create images, video, voiceovers, copy, and other creative assets. AI-generated content can contain errors, inaccuracies, visual artifacts, similarities to existing materials, incorrect statements, or other unintended results. You must review and approve AI-assisted content before it is published or used in advertising. AdvantageFlow does not guarantee that every AI-generated output will be unique or free from all third-party claims.

21. Professional Content Production

When an engagement includes photography or video production, the parties will cooperate on shoot scheduling and logistics. Shoots may need to be rescheduled for reasons such as weather, property or location access, client availability, or talent availability. You are responsible for providing reasonable access to locations and for obtaining any property or talent releases relating to people and places you arrange. Editing and delivery timelines, revision rounds, and any rescheduling terms are established in the applicable Client Agreement.

22. Intellectual Property

Different materials are treated differently:

• AdvantageFlow materials. We retain all rights in our pre-existing materials and in our internal systems, templates, strategies, processes, workflows, software, and know-how, including improvements to them.
• Client materials. You retain your rights in materials you provide to us.
• Deliverables. Ownership and licensing of final client deliverables are controlled by the applicable written Client Agreement.

23. Client-Provided Materials

By providing materials to AdvantageFlow — including logos, trademarks, photographs, videos, music, testimonials, customer information, business information, and other copyrighted materials — you confirm that you have the rights and permissions needed for us to use those materials to perform the services.

24. Portfolio and Case-Study Use

AdvantageFlow does not automatically acquire the right to publicly use a client’s name, logo, results, or content. Portfolio and case-study use requires permission granted in the Client Agreement or through a separate authorization.

25. Confidentiality

Each party agrees to use reasonable care to protect the other party’s non-public business information received in connection with the services and to use it only for the engagement. This does not apply to information that is public, already known, independently developed, or required to be disclosed by law. Detailed confidentiality obligations may be addressed in a separate agreement between the parties.

26. Privacy and Lead Data

AdvantageFlow may process personal information on behalf of its clients, such as information submitted by consumers through client advertising campaigns and lead forms. Clients are responsible for ensuring that their own lead-generation activities, forms, consent language, communications, and use of personal information comply with applicable law. Please see our Privacy Policy for more information about how information is handled.

27. Email, Telephone, and SMS Communications

You may receive administrative or service-related communications from us relating to your inquiries or engagement. Marketing communications are sent only as permitted by your consent and applicable law. Accepting these Terms does not by itself constitute consent to receive automated marketing calls or text messages; any such consent is obtained separately. You can opt out of marketing emails at any time by using the unsubscribe link in the email.

AdvantageFlow SMS Program

If you opt in to text messages from AdvantageFlow, you may receive messages such as appointment confirmations and reminders, follow-up regarding your inquiry or consultation, account and service notifications, and — only where you have separately consented — marketing and promotional messages. Message frequency varies. Message and data rates may apply.

• Opt out: Reply STOP at any time to cancel and stop receiving messages.
• Rejoin: Reply START to re-subscribe after opting out.
• Help: Reply HELP for assistance, or contact us at anthony@advantageflow.io or (813) 638-5000.

Wireless carriers are not liable for delayed or undelivered messages.

28. Electronic Communications and Signatures

You agree that we may communicate with you electronically about the Website and your inquiries, and that agreements, notices, and records provided electronically satisfy any requirement that they be in writing, to the extent permitted by law. Client Agreements may be signed electronically.

29. Prohibited Uses

You agree not to use the Website to:

• Violate any law or regulation
• Commit fraud or misrepresent your identity or affiliation
• Attempt to gain unauthorized access to systems, accounts, or data
• Transmit malware or other harmful code
• Interfere with or disrupt the Website or its infrastructure
• Infringe the intellectual-property rights of others
• Collect information about others without authorization
• Impersonate any person or organization

30. Third-Party Platforms

Our services rely on third-party platforms and providers that we do not control, such as Meta, Google, social-media providers, CRM providers, payment processors, hosting providers, telecommunications providers, and AI providers. Your use of those platforms is governed by their own terms and policies.

31. Platform Changes and Disruptions

AdvantageFlow is not responsible for third-party platform outages, algorithm changes, policy changes, rejected advertisements, account suspensions or restrictions, tracking failures, third-party service interruptions, or changes in advertising costs. We will use reasonable efforts to adapt to platform changes that affect an active engagement.

32. Website Ownership

The Website and its content — including text, graphics, design, branding, and other materials — are owned by AdvantageFlow or its licensors and are protected by intellectual-property laws, subject to the rights of third parties. You may not copy, reproduce, or use Website content for commercial purposes without our permission.

33. Copyright Complaints

If you believe that content on the Website infringes your copyright, please send a notice to [CONTACT EMAIL] that includes: your contact information, a description of the copyrighted work, the location of the material on the Website, a statement that you have a good-faith belief the use is not authorized, a statement that your notice is accurate and that you are the owner or authorized to act for the owner, and your physical or electronic signature. We will review and respond to reasonable notices. [ATTORNEY REVIEW: confirm whether a DMCA agent will be registered with the U.S. Copyright Office; do not represent that one exists until verified.]

34. Feedback

If you send us suggestions, ideas, or feedback, we may use them to improve our services without restriction or obligation to compensate you, and you agree that doing so does not violate your rights.

35. Disclaimer of Warranties

The Website is provided on an “as is” and “as available” basis. To the fullest extent permitted by law, AdvantageFlow disclaims all warranties regarding the Website, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Website will be uninterrupted, error-free, or secure. Some jurisdictions do not allow certain warranty disclaimers, so parts of this section may not apply to you.

36. Limitation of Liability

To the fullest extent permitted by law, AdvantageFlow will not be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, or lost data, arising out of or relating to your use of the Website. To the fullest extent permitted by law, AdvantageFlow’s total liability arising out of or relating to the Website will not exceed one hundred U.S. dollars (US $100) or the amount you paid us in the twelve months before the claim arose, whichever is greater. Nothing in these Terms limits liability for intentional misconduct or gross negligence, or any liability that cannot be limited or waived under applicable law. [ATTORNEY REVIEW: liability caps and carve-outs, including for client engagements, must be finalized with counsel.]

37. Indemnification

You agree to defend, indemnify, and hold harmless AdvantageFlow and its owners, employees, and contractors from third-party claims, damages, and reasonable costs (including reasonable attorneys’ fees) to the extent arising out of: materials you provide to us; advertising claims, offers, or promotions you supply or approve; your violation of applicable law; your misuse of the Website or services; or your infringement of a third party’s rights. This obligation does not apply to the extent a claim arises from AdvantageFlow’s own intentional misconduct or gross negligence. [ATTORNEY REVIEW: indemnification scope and any mutual indemnity should be reviewed by a Florida attorney.]

38. Force Majeure

Neither party is responsible for delays or failures caused by events outside its reasonable control, such as natural disasters, severe weather, fire, epidemics, utility or internet failures, labor disputes, war, civil unrest, government action, or third-party platform failures, provided the affected party uses reasonable efforts to resume performance.

39. Suspension and Termination of Website Access

We may suspend or terminate access to the Website at any time, including for suspected violations of these Terms. Suspension or termination of paid services is governed by the applicable Client Agreement. Sections of these Terms that by their nature should survive — including intellectual-property, disclaimer, limitation of liability, and indemnification provisions — survive termination.

40. Governing Law

These Terms are governed by the laws of the State of Florida, without regard to its conflict-of-laws rules, except where the law of another jurisdiction is required to apply.

41. Venue

Where permitted and enforceable, any court proceeding relating to these Terms or the Website will be brought in the state or federal courts located in Broward County, Florida, and the parties consent to the jurisdiction of those courts.

42. Dispute Resolution

Before filing a claim, the parties agree to first attempt in good faith to resolve any dispute informally by contacting each other. [ATTORNEY REVIEW — UNRESOLVED DECISION: whether to adopt mandatory arbitration, a jury-trial waiver, and/or a class-action waiver has not been decided. No arbitration clause, jury-trial waiver, or class-action waiver is included in this draft. A Florida attorney should advise on whether to add these provisions.]

43. Severability

If any provision of these Terms is found unenforceable, the remaining provisions remain in full force, and the unenforceable provision will be modified to the minimum extent necessary to make it enforceable.

44. No Waiver

Our failure to enforce any provision of these Terms is not a waiver of that provision or of our right to enforce it later.

45. Assignment

You may not assign or transfer these Terms without our written consent. We may assign these Terms in connection with a merger, acquisition, reorganization, or sale of assets.

46. Entire Agreement

These Terms, together with our Privacy Policy, are the entire agreement between you and AdvantageFlow regarding use of the Website and replace any prior understandings about Website use.

47. Order of Precedence

If there is a direct conflict between these Terms and a signed Client Agreement concerning paid services, the Client Agreement controls as to those services. These Terms otherwise continue to govern use of the Website.

48. Contact Information

Questions about these Terms may be sent to: